Novotown (Hengqin Laisun Creative Culture City)
An ultramodern landmark on Hengqin International Recreational Island, Novotown is an integrated tourism and entertainment center that promotes state-of-the-art technology and innovative concepts.
Novotown Phase I [Photo courtesy novotown.com.cn]
Developed by the Hong Kong-based Lai Sun Group in four phases, the entire project will cover 1 sq km (247 acres) and has floor space of 1.46 million sq m (361 acres). Costing around 18 billion yuan ($2.55 billion), it is a creative culture-oriented community and incubator focusing on culture-related industries such as film and music productions, entertainment performances, training, recreation, and conventions and exhibitions.
The 260,000-sq-m (64-acre) first phase on Tianyudao Road opened in December 2019. It houses Lionsgate Entertainment World, Hengqin National Geographic Ultimate Explorer, Hyatt Regency Hotel, as well as concept retail and catering businesses. Real Madrid World, Ducati Motorcycle Experience Theme Center, and Harrow Innovation Leadership Academy (ILA) Hengqin are in the second phase.
Accommodation is also made for a multi-purpose performance hall, wedding ceremony venue, high-end healthcare and medical cosmetology center, and other cultural facilities.