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Zhuhai enterprises look to intl fairs for biz opportunities


Updated: 2023-02-06

The Zhuhai Bureau of Commerce will organize Zhuhai-based enterprises to participate in over 100 overseas exhibitions in 2023, and a detail plan will be released soon, officials of the bureau announced on Feb 2.

Zhuhai's total import and export volume in 2022 reached 305.35 billion yuan ($45.19 billion), ranking sixth in Guangdong Province. Of note, its export volume indicated a year-on-year increase of 2.3 percent to 192.87 billion yuan ($28.6 billion).

The Zhuhai Bureau of Commerce organized 59 Zhuhai enterprises to attend over 50 international exhibitions outside of the country last year, and organized 70 enterprises to participate in online global events. 

A total of 354 Zhuhai-based enterprises showcased themselves at the 132nd China Import and Export Fair (Canton Fair) and a delegation of nearly 200 representatives from over 100 Zhuhai-based enterprises attended the fifth China International Import Expo (CIIE).

More financial support will be given to enterprises participating in major exhibitions such as the Canton Fair and CIIE. This will be done to help enterprises to explore overseas market and to build industrial export clusters. 


A livestream of China Electronics Zhuhai at the 132nd China Import and Export Fair [Photo by Zhong Fan / Zhuhai Media Group]

Song Xiaoxian, general manager of Zhuhai Kelitong Electronic, landed in Germany on Feb 2 to display the enterprise's electric wine openers, grinders for coffee, pepper, and sea salt, milk frothers, and food storage jars at Ambiente, which is one of the biggest international consumer goods fairs, in Frankfurt, Germany.

Kelitong Electronic is a leading domestic enterprise which manages the production and service of wine accessories. It has 265 research and development patents and its electric wine openers now have a global market share of 75 to 90 percent. 

Song noted that the enterprise's export volume went against the trend in 2020 and 2021, and continued to increase. It is estimated that the company's export volume will grow by more than 50 percent in 2023. 

Kelitong Electronic will start construction on new factories, speed up talent introduction, and conduct more R&D. It will strive to achieve an annual output value of over 1 billion yuan ($148 million) in the next three to five years.

In addition, the Zhuhai Bureau of Commerce will encourage enterprises to explore ASEAN markets, and it will arrange for 30 Zhuhai enterprises to attend exhibitions in Singapore, Malaysia, and Thailand. 

Zhuhai will arrange an 80-square-meter (861-sq-ft) exhibition area at the Singapore fair in March to showcase Zhuhai brand enterprises and help them to reach out to global professional purchasers. 

The city will also carry out promotions during the fair to further promote and develop Zhuhai's investment environment and local industry 5.0 space projects.

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